Thick description is therefore the process of making detailed analysis of a phenomenon in qualitative research to yield the highest level of reliability as well as research validity (Richard, 2006).ReferenceRichard, W (2006) Principles of Qualitative Research.Tressie McMillan Cottom’s Thick and Other Essays is the essay collection that I didn’t know I needed in my life. The disciplines which mostly apply this criterion are studies like educational, social, women based, disability based, informational, management studies, nursing, psychological or communication related studies. The extend to which the conclusions drawn are transferable to other times, settings, situations and people can be used to assess the credibility of the analysis. The term also refers to the detailed account of field experiences in which the researcher makes explicit the patterns of cultural and social relationships and puts them in context. Thick Description is a term frequently used in qualitative undertakings to bring about detailed and diverse explanations of a situation, setting, time or people by considering all available and gathered information sources. Strategies for enhancing the above include searching for negative cases that run contrary to most findings, and conducting a data audit to pinpoint potential areas of bias or distortion (Richard 2006). Other concepts include transferability and confirmability. Validity, accuracy or truthfulness of research findings is indicated by the consistency and stability of the research instrument. The mostly used concepts are reliability and validity.
Quality research findings can be evaluated for accuracy by use of a variety of means. Due to sensitivity, this analysis uses information gathering techniques such as participation, direct observation, in-depth interviews and analysis of existing materials. It therefore does not rely on large randomly selected samples.
This analysis basically involves small and targeted samples. It tries to answer the questions why, how, what, where and when a specific descriptive phenomena occurs. It’s a kind of study that comes up with reasons for some kind of human behavior.
Qualitative Research is the kind of study made to discover the in-depth characteristics that determine behavioral patterns in life.
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